Redefine what's possible 💎 #ImagineMore

EMPRESS Revolutionizes Instructional Design with EaaS

Discover how EMPRESS is reshaping the digital learning landscape. logo


The Evolution of Instructional Design Models has seen a significant shift from traditional structured approach of ADDIE to the agile, iterative cycles of SAM. In today's fast-paced digital world, with the rising demand for EaaS (Education as a Service), there is a growing need for a holistic, adaptable, and efficient model to cater to various learning experiences; and thus, we introduce EMPRESS. This new approach seamlessly combines the strengths of ADDIE and SAM while offering new improvements tailored to the world of EaaS.

EMPRESS is designed to provide a comprehensive learning experience, incorporating the thoroughness of ADDIE and the flexibility of SAM to meet the needs of learners and organizations. The framework operates through six stages: Explore, Model, Produce, Review, Send, and Service, reflecting aspects of both ADDIE's structured methodology and SAM's agility. The result is a continuous, iterative process that consistently evaluates and refines the instructional design in response to feedback and changing needs.

The advantages of adopting EMPRESS for EaaS are numerous, including its holistic approach, adaptability, scalability, and effectiveness. It bridges the gap between traditional instructional design techniques and modern learning methodologies, ensuring that learners are engaged and supported throughout their educational journey. Moreover, EMPRESS makes it easier for organizations to embrace the future of EaaS while offering quality, user-centric learning experiences.

Key Takeaways

  • EMPRESS combines the strengths of ADDIE and SAM to meet the needs of EaaS.
  • This new framework operates through six stages, offering a continuous, iterative process.
  • Adopting EMPRESS for EaaS provides numerous advantages, including adaptability, scalability, and effectiveness.

The Historical Context: ADDIE and SAM

Quick Recap Of ADDIE: Its Structured Nature And Stages

ADDIE (Analyze, Design, Develop, Implement, Evaluate) is a traditional instructional design model that has been widely used for many years. It follows a linear, structured approach wherein each stage is completed before moving on to the next one. ADDIE's systematic nature ensures the creation of comprehensive learning materials that meet the identified needs and objectives.

  1. Analyze: Identify the learner's needs, objectives, and context.
  2. Design: Create a blueprint or instructional plan.
  3. Develop: Produce relevant content and instructional materials.
  4. Implement: Deliver the instruction to the target audience.
  5. Evaluate: Measure the effectiveness and outcomes of the instruction.

Overview Of SAM: Its Agility And Iterative Approach

SAM (Successive Approximation Model) is an instructional design model that offers a more agile and iterative alternative to ADDIE. In contrast to the linear approach of ADDIE, SAM's cycles involve continuous feedback and adjustments, making it more responsive to the ever-changing demands and needs of learners.

  1. Preparation Phase: Initial analysis and high-level design, similar to ADDIE's Analyze and Design phases.
  2. Iterative Design: Continuous refinement and adjustment of the prototype based on real-time feedback.
  3. Iterative Development: Agile development of content and materials, influenced by ongoing feedback loops.

Strengths And Gaps In Both Models

ADDIE strengths: ADDIE's structured approach ensures that all aspects of the instructional design process are taken into account, resulting in comprehensive and effective learning materials. The model is well suited for projects demanding careful planning and thoroughness.

ADDIE gaps: The linear nature of ADDIE may not be flexible enough to accommodate rapid changes in learner needs or technological advancements. Agile adjustments based on ongoing feedback are not inherent in the model, potentially limiting its adaptability in certain situations.

SAM strengths: SAM's iterative and agile nature allows for continuous improvement and adaptability according to feedback from learners and stakeholders. The model enables designers to respond quickly to changes, making it well suited for fast-paced environments or projects with tight deadlines.

SAM gaps: Despite its flexibility, SAM may be less appropriate for projects that require extensive planning and documentation before entering the development and implementation stages. Additionally, the iterative process can be resource-intensive and may make it difficult to estimate the project timeline accurately.

Introducing EMPRESS: The Gold Standard for EaaS

Brief on the Origins of EMPRESS and Its Foundations

EMPRESS was created to address the challenges faced by instructional designers in the rapidly evolving digital landscape. It combines the strengths of well-established models like ADDIE and SAM, providing a balanced, agile, and comprehensive approach tailored for Education-as-a-Service (EaaS).

Highlighting the Six Stages of EMPRESS and a Quick Comparison to ADDIE and SAM

  1. Explore (The Analysis Strength of ADDIE + Agility of SAM): Like ADDIE's Analysis phase, 'Explore' ensures we understand the learner's needs, objectives, and context. Yet, akin to SAM's Preparation Phase, this exploration is dynamic, allowing for adjustments as we delve deeper.
  2. Model (Design with Flexibility): Drawing from ADDIE's Design phase, 'Model' is about crafting the instructional blueprint. However, echoing SAM's Iterative Design, the model is not set in stone; it's continually refined prototype based on real-time feedback.
  3. Produce (Development Meets Iteration): Similar to ADDIE's Development phase, 'Produce' focuses on creating content and materials. However, reminiscent of SAM's Iterative Development, the production phase is agile, with adjustments based on feedback loops.
  4. Review (The Constant Evaluation): While this resonates with ADDIE's Evaluation phase, the 'Review' in EMPRESS is continuous, aligning with SAM's feedback-driven iterations.
  5. Send (Seamless Implementation): Like ADDIE's Implementation phase, 'Send' is about deploying the instructional material. Yet, the implementation is iterative, ensuring adaptability and relevance – a nod to SAM's agile nature.
  6. Service (Ongoing Support and Enhancement): Beyond just a one-off solution, 'Service' emphasizes the continuous relationship with the learner and content, ensuring updates, support, and iterations – embodying the spirit of EaaS.

The EMPRESS model offers several advantages for EaaS, including a holistic approach that bridges the structured thoroughness of ADDIE and the agile responsiveness of SAM. By integrating elements from both frameworks, EMPRESS is designed to cater to the unique needs of instructional design in the digital era, ensuring high-quality learning experiences for users and more efficient processes for content creators.

Diving Deep Into EMPRESS


In the Explore phase, EMPRESS combines the analysis strength of ADDIE with the agility of SAM. By understanding the learner's needs, objectives, and context, this phase ensures a thorough assessment of the educational requirements. At the same time, the dynamic exploration allows for adjustments as we delve deeper, just like in SAM's Preparation Phase.


The Model phase, similar to ADDIE's Design phase, is about crafting the instructional blueprint. However, EMPRESS takes it a step further by incorporating SAM's Iterative Design which allows for continuous refinement of the prototype based on real-time feedback. This flexibility ensures that the instructional design remains adaptable and relevant.


During the Produce phase, EMPRESS focuses on content creation and material development, resembling ADDIE's Development phase. However, the production process is agile, taking cues from SAM's Iterative Development. As a result, adjustments can be made based on feedback loops to ensure that the final product aligns with the learners' needs.


The Review phase in EMPRESS involves continuous evaluation, similar to ADDIE's Evaluation phase, while also incorporating SAM's feedback-driven iterations. This constant review process helps identify areas for improvement and enables the design to be modified accordingly, ensuring effectiveness and learner engagement.


EMPRESS's Send phase, like ADDIE's Implementation phase, is about deploying instructional material. However, the implementation process is iterative, acknowledging SAM's agile nature, and guarantees adaptability and relevance as the learning environment evolves.


Going beyond one-off solutions, the Service phase emphasizes a continuous relationship with the learner and the content. By providing ongoing updates, support, and iterations, this phase truly embodies the spirit of EaaS, ensuring that the instructional design remains effective and up-to-date as the learners' needs change over time.

Advantages Of Adopting EMPRESS For EAAS

Holistic Approach: The Bridge Between Thoroughness And Responsiveness

EMPRESS effectively blends the structured thoroughness of ADDIE and the agile responsiveness of SAM. This holistic approach ensures a comprehensive analysis of learners' needs while maintaining the flexibility required in today's fast-paced educational environment. By incorporating the best elements of both models, EMPRESS offers a well-rounded method for delivering impactful, learner-centric education.

Scalability: Meeting The Demands Of A Digital, Global Audience

In the era of EaaS, instructional design must be scalable to meet the demands of diverse, global audiences. EMPRESS addresses this need by incorporating continuous iterations and flexible design stages. As a result, the model allows for the creation of educational materials that can be easily adapted and expanded, making it an ideal choice for catering to a wide range of learners.

Iterative Excellence: The Importance Of Continuous Improvement In Education

Continuous improvement is an essential aspect of a successful EaaS strategy. EMPRESS embraces the idea of iterative excellence by implementing ongoing feedback and refining its instructional designs throughout the process. This commitment to continuous improvement ensures that the end product remains relevant and effective in addressing learners' needs, resulting in a high-quality educational experience.

Learner-Centricity: Personalizing Experiences In A Diverse Learning Environment

One of the core strengths of EMPRESS is its focus on learner-centricity. The model's flexibility allows instructional designers to tailor educational content to suit the unique needs, preferences, and backgrounds of individual learners. This personalization ensures that educational materials resonate with the target audience, fostering engagement and making the learning experience more effective and enjoyable.

End-To-End Solution: A Commitment From Initial Exploration To Ongoing Service

EMPRESS goes beyond the traditional steps of instructional design models by emphasizing the value of long-term relationships with learners and the content. The 'Service' stage of the model highlights the need for ongoing support, ensuring that educational materials are updated and refined as needed. This end-to-end approach ultimately helps deliver a polished, effective, and valuable learning experience tailored to the needs of today's EaaS-driven educational landscape.

Illustrative Scenario: Theoretical Application of EMPRESS Highlighting Its Adaptability, Scalability, and Effectiveness

A multinational corporation recently sought to revamp its sales team's online training program. They aimed to efficiently cater to their geographically dispersed and diverse learner base while staying up-to-date in the competitive market. They turned to the EMPRESS model to guide their instructional design process.

During the Explore phase, the design team collaborated with subject matter experts and interviewed learners to better grasp their needs, objectives, and context. Armed with this information, they identified target competencies, learning goals, and suitable delivery methods. Simultaneously, the agile nature of EMPRESS allowed for ongoing assessments and refinements according to new insights and market changes.

In the Model phase, they outlined the course structure, experimenting with various instructional strategies and multimedia elements to enhance engagement and retention. The team leveraged the rapid prototyping and iterative nature of EMPRESS to continuously refine the design based on feedback from pilot learners, stakeholders, and internal reviews.

During the Produce phase, the team developed interactive e-learning modules, video presentations, and quizzes. Leveraging the iterative approach, they conducted multiple rounds of revisions, ensuring that the materials addressed learners' needs and evolving market demands effectively.

Throughout the process, the team embedded a Review component, regularly gathering feedback from learners, stakeholders, and analytics. This continuous evaluation helped the designers pinpoint areas of improvement, making quick adjustments during the various stages.

The Send phase saw a seamless implementation of the new training program, rolling it out to multiple regions in different languages. Due to the adaptability of the EMPRESS model, the program remained agile, with ongoing updates to accommodate market changes, regional requirements, and learners' feedback.

Lastly, the Service phase emphasized the corporation's commitment to continuously enhance the program, provide learner support, and optimize the learning experience. This ongoing support and improvement echoed the essence of Education as a Service (EaaS), ensuring that the training program met the sales team's performance goals and remained a key asset for the firm.

This real-world example demonstrates EMPRESS's adaptability, scalability, and effectiveness in designing a training program catering to diverse learner needs, changing market demands, and promoting success in an ever-evolving landscape.


The EMPRESS instructional design model provides an innovative and comprehensive approach to eLearning, effectively bringing together the strengths of traditional models like ADDIE and the agility of SAM. This holistic method ensures that the instructional design process is not only thorough and structured but also highly adaptable, responding to the rapidly changing landscape of EaaS.

Incorporating the Explore, Model, Produce, Review, Send, and Service phases, EMPRESS emphasizes continuous improvement and a strong relationship with learners and content. This focus on ongoing support and enhancement embodies the true spirit of EaaS and offers a gold standard in instructional design.

The EMPRESS model's versatility makes it a valuable asset for instructional designers and learning professionals working in today's digital learning environments. It is well-equipped to address the diverse needs of both learners and organizations, ensuring high-quality and effective eLearning experiences that are designed to evolve with the changing needs of the world.

In summary, EMPRESS offers a promising and robust instructional design framework for meeting the unique challenges of EaaS. By embracing the evolution of instructional design models and incorporating the best aspects of its predecessors, EMPRESS sets a new benchmark for the future of eLearning and instructional design.

Frequently Asked Questions

What are the key components of the EMPRESS instructional design model?

The EMPRESS model consists of six main components: Explore, Model, Produce, Review, Send, and Service. Each component represents a distinct phase in the design process, drawing from the strengths of both ADDIE and SAM models while emphasizing flexibility, iteration, and continuous improvement.

How does EMPRESS differ from ADDIE and SAM in terms of flexibility?

While ADDIE follows a linear and structured approach, SAM is agile and iterative. EMPRESS combines the best of both worlds, incorporating the thoroughness of ADDIE's analysis, design, and development phases with the responsive adaptability of SAM's iterative cycles. This makes EMPRESS a more flexible and efficient model for instructional design.

What benefits does EMPRESS offer for Education as a Service (EaaS)?

EMPRESS enables EaaS providers to deliver a more personalized, flexible, and efficient learning experience by continuously adapting the instructional materials based on user feedback and real-time insights. The ongoing support and enhancement provided by the Service phase of EMPRESS ensures that the learning content remains relevant and up-to-date, thus aligning with the core principle of EaaS.

How does the iterative process in EMPRESS enhance the learner experience?

The iterative process in EMPRESS enables constant refinement of the instructional materials based on real-time feedback from learners. This ensures that the content is always updated and meets the evolving needs of learners, improving comprehension, engagement, and retention of the subject matter.

In what ways can EMPRESS scale to meet the demands of diverse and global audiences?

EMPRESS's adaptable nature allows it to cater to the diverse needs of global audiences without sacrificing quality or effectiveness. The constant evaluation and feedback-driven adjustments ensure that the instructional design caters to learners with varying backgrounds, skillsets, and learning preferences, making it ideal for addressing the challenges of addressing diverse and global audiences.

Why is EMPRESS considered a holistic approach to instructional design?

EMPRESS is considered a holistic approach because it seamlessly integrates the strengths of both ADDIE and SAM models, combining structured analysis with agile iterations. It addresses all aspects of the instructional design process, from understanding learner needs to ongoing support and enhancement of the learning materials. This comprehensive approach ensures that EMPRESS delivers efficient, effective, and adaptable instructional designs that cater to today's fast-paced digital learning environment.

Get Started Today

Subscribe to Empress.

Start in seconds. 30 days risk free. Pause or cancel anytime.